Romford Road

Romford Road is a new residential led mixed-use development on a corner site in Newham, which proposes 28 dual aspect flats whilst retaining the lower floor retail space and showroom for the private client to run their business from.

Conscious of maintaining the traditional terrace setting, the façade is constructed using brick in a contemporary way, to break the facade down into sections that echo the rhythm and scale of the context. The breaks are emphasised by brick detailing which creates scale and depth whilst providing opportunities to display quality craftmanship to the front elevation. Further brick detailing such as hit and miss panels, textured brickwork, brick sills, and chamfered columns play with light and shadows and introduce pattern and depth whilst utilising brick’s longevity.

At the rear, the residents benefit from private south facing terraces as well as a communal garden design to be more private and quieter than the north facing high street. This well planted amenity is designed to improve biodiversity and provide a space to form a community and use a variety of spaces. North facing winter gardens have been designed to provide intimacy and greenery to the homes whilst bringing life to the front elevation and creating a dialogue with the street.

The residential scheme consists of both affordable and private homes; therefore, it was important for the team to design a floor plan efficiently, with good net to gross ratios to ensure a viable scheme that creates value and spends money in the right places. The interior floors have an appropriate arrangement, offering flexibility, individuality, and easily livable environments.

Project Name: Romford Road
Project Address: 656 – 666 Romford Road, London, E12 5AQ
Borough: Newham
Client: Maddox
Size: 28 flats with a 3,000 sq ft commercial unit
Stage: Planning

A variety of brick techniques are used to create shape and functionality on the front elevation; the protruding brick detail on the stair core creates form and brings light and transparency internally whilst the brick canopy entrance brings shelter adding texture and depth.

The communal gardens will include some hard landscaping elements to create a buffer between the private gardens and the communal space whilst still encouraging growth amongst the community in an outdoor environment.